Hello, World

Hello there. Jesse here. Founder of Forward Lateral. Welcome to our blog!

I started Forward Lateral realizing that my local cities condition assessment program for sewer laterals wasn’t what it could be. I felt like if I asked enough questions, listened to enough people on the ground (I’m looking at you, plumbing contractors and municipality folks), I could come up with something better.

The stated goal with Forward Lateral is bringing private sewer lateral programs to the cloud. What that means is streamlining the fifty or so tasks that are painful, repetitive, and honestly just a waste of everyone’s time. In addition, I wanted to build in very basic economic principals, such as cost-saving by time saving, and allowing property owners to get a second opinion on price and type of fix without having to learn the sewer industry or compile emails and legacy media.

Forward Lateral is about making the review/approval process for sewer lateral inspections better in municipalities that have sewer lateral programs. And to define “better” this blog is born! I intend to share everything I’ve learned in short, conversational, blogs. This is not Harvard. But this is the most innovated place to look for cloud-based tech that streamlines sewer lateral inspection programs. The date is September 13th, 2021, and I honestly think that out of 40 million people here in the State of California, I might be the most well-versed nerd on point-of-sale private sewer lateral programs. That, my friends, is kind of exciting.

Best,

Jesse A. Aizenstat